The first door in your strategic sprint.
Define the future you're building toward — with precision and intention.
| Prompt | Your Response |
|---|---|
| By [insert future date], who will your core customer base be? | |
| What will you be known for in your market? (e.g. most trusted, fastest growing, best service) | |
| What products or services will you be delivering — and how will they evolve? | |
| What role will technology or automation play in how you serve customers? | |
| How will you embed deeper into your customers' lives or workflows? | |
| What are your headline commercial metrics (revenue, profit, customers, policies)? | |
| How will you increase value per customer (e.g. cross-sell, product per user)? | |
| What will your channel mix look like? (e.g. digital %, in-person, platform use) | |
| Where will you see efficiency gains or cost reductions — and by how much? | |
| Will new revenue streams emerge? (e.g. B2B, licensing, data plays, education) |
A bold, clear statement that captures where you’re going and why it matters.
Look over your answers above. Now bring them together in one punchy, motivating line.
Use this structure if it helps:
By [year], we will be [market position], serving [core audience] through [key channels or strengths], achieving [headline outcome or ambition].